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Wednesday, June 8, 2011

BCA Wins Coveted National Marketing Award for Oil Spill Campaign

Houston, Tx – June 6, 2011 – The law firm of Brent Coon & Associates, received the “Best Intergrated  Legal  Campaign during the 2011 Internet Advertising Competition Awards  for its “Gulf Coast Disaster” Campaign. The campaign included the website “GulfCoastDisaster.com” and blends both online and offline advertising while incorporating 21st century marketing methods such as interactive online “Town Hall” video seminars and traffic generation efforts targeting online social networks.

The Gulf Coast Disaster campaign targets victims of the BP Deepwater Horizon oil rig explosion and subsequent oil spill on April 20th, 2010. The campaign, which was launched days after the oil rig explosion, was and is updated daily with breaking oil spill news, environmental updates and included over 300 media appearances by world renowned BP legal expert Brent Coon. Brent Coon’s media appearances include CNN, MSNBC, 60 Minutes, Anderson Cooper 360, and Fox News.

 Jay Jackson, BCA’s Director of Marketing and said “The IAC Competition has become the Oscars of internet advertising, so having Gulf Coast Disaster recognized as being the ‘Best Legal Integrated ad campaign’ is a huge honor for us. From day one, this was more than just about generating a lot of cases. We wanted this campaign to help assist the thousands and thousands of people impacted by the tragedy of the BP Oil Spill.”

BCA’s Gulf Coast Disaster is being recognized as the Best Legal Integrated Ad Campaign of 2011 by the Web Marketing Association, the producer of the IAC Awards. Now in its 14th year, the competition has become the premier event for ad agencies, in house marketing groups and internet marketing firms all looking to judge their campaigns against the industry’s best. Past winners include HBO, GEICO Insurance, Walt Disney, MGM Mirage and CNN Digital Media.

BCA was also honored with the “Best in Show” Award for Best Legal Integrated Ad Campaign in 2009 for it’s “I Hate Ike” Campaign. In addition, BCA also received The Web Marketing Association’s Legal Standard of Excellence Award for “Outstanding Achievement in Web Development” for the website Texas City Explosion.  The Texas City Explosion website was designed as an informational site to keep the media and public informed on the BP trial in 2005, features court-released documents, terms of the settlement, video from the deposition and trial and a full press room archive chronicling news reports over the course of the litigation.

 “The world is changing and it’s now about bringing relevant, targeted information and options to the people who need it…as fast and interactively as possible. I want to thank the IAC, the BCA Marketing team, and BCA founder Brent Coon for sharing this vision. Being honored with another prestigious award completely validates what we believed.”
Visit www.gulfcoastdisaster.com

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